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The Secret of Selling the Negro
The Secret of Selling the Negro
Documentary 07/04/1954

The Secret of Selling the Negro (1954)

"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!"

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Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Wayne A Langston

Director

Top Billed Cast

THE SECRET OF SELLING THE NEGRO (1954)

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