The True Cost
2015
Atlas (1931)
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Overview
The concept of machine-made knit was known as early as the 1850s, but it was only during the 1920s that the quality of the material had improved. When the plant known as "Atlas" was introduced in 1931, the shop windows drew a lot of attention, and Aho & Soldan was ordered to make a promotional film. In this well-paced film, we see the jersey production step by step.
Björn Soldan
Director
Heikki Aho
Director
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